Shanghai · Est. 2017

DIAMIND
MEDIA

China's leading influencer management agency. We bridge premium brands with top-tier creators across food, fashion, and lifestyle.

Start a Project View Our Work
65M+
Total Reach
8
Exclusive Talent
20+
Partners
7+
Years Active

About Us

Where Content Meets Commerce

Founded in 2017 in Shanghai, DIAMIND MEDIA is a premier influencer management agency specializing in food, fashion, and lifestyle content creators across China's leading social platforms.

We represent eight exclusive top-tier creators with a combined reach exceeding 65 million followers, alongside partnerships with over twenty additional industry talents.

Our approach combines strategic brand positioning with authentic creator storytelling, delivering campaigns that drive measurable business outcomes for global and domestic brands alike.

Peggy Gong

Founder & Managing Director

Former marketing executive at Philips China and BeiTai Kitchen. Founded Qdor Communications in 2016, pioneering food influencer representation in China. Interviewed by China Cuisine association for industry leadership.

Production set

Talent

Exclusive Roster

Eight signed creators and twenty long-term partners operating across Weibo, WeChat, Xiaohongshu, Douyin, and Bilibili.

Hi Xiaobaojun

Food & Lifestyle

Hi Xiaobaojun

2.4M+ Weibo

Celebrity chef and television personality. Brand ambassador for luxury hospitality and premium F&B brands.

Wayne

Food & Travel

Wayne

ZaoYangFanShu · 1M+ WeChat

Self-taught chef transforming everyday ingredients into extraordinary culinary experiences through visual storytelling.

NaLu Diaries

Travel

NaLu Diaries

1.66M+ Weibo

Top 10 Travel Influencer 2021. Documented 30+ countries in partnership with global tourism boards.

LengGao

Luxury Lifestyle

LengGao

2M+ Weibo · 70K+ WeChat

Eight years as fashion editor turned luxury lifestyle content creator with a distinctive visual aesthetic.

Left Wind Horse

Film & Lifestyle

Left Wind Horse

Director

Director and premium lifestyle creator. Cannes Film Festival debut. Produces cinematic brand content for luxury clients.

MadahuiChi

Food Media

MadahuiChi

What's Worth Eating · 1M+

Head of China's leading food media platform. 400+ brand partnerships with consistent viral engagement.

Services

Full-Service Creator Economy

01

Content Production

  • Food styling & photography
  • Video production & editing
  • Live streaming production
  • Custom digital assets
  • Interactive campaign design

02

Brand Strategy

  • Brand positioning & identity
  • Campaign planning & execution
  • VI system & packaging design
  • Exhibition & event design
  • Integrated communications

03

Talent Management

  • KOL planning & marketing
  • TV & media appearances
  • Brand endorsement deals
  • Book publishing support
  • Channel growth strategy
Food photography by DIAMIND MEDIA

Client Voice

"We brought together outstanding chefs and content creators to produce premium food content that elevated our brand positioning across digital channels."

— Hennessy, Brand Marketing Director

Selected Work

Campaign Portfolio

Video productions and brand campaigns created with our exclusive talent roster.

Brand Campaign

Remy Martin Mid-Autumn Festival

Brand Campaign / Video Production

Director Portfolio

Directorial Portfolio

Cinematic Brand Content

Food Content

Food & Travel Content

Content Production

Event

Live Events & Activations

Experiential Marketing

Clients

Brand Partners

Long-term partnerships across F&B, luxury, technology, automotive, and tourism sectors.

Hennessy
Remy Martin
McDonald's
KFC
Starbucks
Nestle
Coca-Cola
Budweiser
Godiva
Philips
Siemens
Miele
KitchenAid
BOSS
Burberry
Nike
Adidas
Puma
Huawei
Mercedes
BMW
Airbnb
Google
Alibaba
Michelin
Tourism Australia
Dubai Tourism
Canada Goose
Meituan

Start a Conversation

Ready to amplify your brand through China's most influential creators? We work with select partners on impactful campaigns.

Offices

Shanghai / New York

Contact

Peggy Gong, Managing Director

Phone

+1 516 863 8788

Email

Peggy.G@diamindmedia.com

DIAMIND MEDIA